Most
folks trying to build an online business take too much
of a direct approach in generating sales
to their
websites. The main way they
should be marketing is with a direct marketing mailing
list; this is really the best way of selling your
products. Most potential customers won’t buy from you
the first time around, and a lot of times not the second
time ether. If you don’t have email mailing lists, you
are not going to have a second chance of showing you'er
prospective customers your
products, because they might never find his way back to
your website.
Now if you are a wise merchant, you can give some
valuable information or a sample product related to the
types of products you’re selling. In exchange for this
your potential customer will give you their email
address in return to receive the freebie you gave them.
The great thing about this is you now can build a direct
marketing mailing list, allowing you the merchant to
keep in touch with your potential customers sending them
any new updates or products
you have.
This simple process of building email mailing lists will
allow you to get more then one of your products in front
of people, allowing you to get
many of your products in front of an audience that
are very targeted to the types
of products you sell. So the importance of building a
direct marketing mailing list is nothing short of
crucial. If
you want to generate continued sales from people that
like your stuff you need to build a
good relationship with those people .
One method I found for
building an email address list, I discovered by
accident. While trying to find a way to build back-links
to my website, I stumbled unto this system that created
a viral effect for generating a large amount of
back-links to my websites that continue to grow today.
But there were a few unforeseen side effects; one was the huge email address list was able to create with this system. I literally went from 300 subscribers to a list of 10,000 in a few weeks.
The only downside to this system is that the traffic is not very targeted; this is not to say that you can't nurture a list like this and build it into a more targeted responsive list, but it would take some time and effort. I have made money from this type of email address list and continue to make more money with it as I develop it over time. The other thing I found with this type of list it was good for sending CPA offers to the subscribers and had great results with this.
Here is the link to the article explaining the list building system I stumbled onto. article